Posts tagged with 'radio stations'

 

The Digital Experts Share Smart Device Strategies at the NAB Show

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It’s no secret that a wild, wondrous array of smart devices, voice-activated speakers and mobile apps are unlocking newfound potential to connect with radio audiences, while potentially plumping stations’ bottom lines. The challenge now for broadcasters is trying to keep up with these rapidly evolving platforms, even when that sometimes means starting from scratch—again.

At the Wednesday NAB Show session, “Maximizing Smart Devices and Mobile Apps for Radio,” executives from Beasley Media Group and Hubbard Radio shared their efforts to stay ahead of the curve.

Steve Meyers, Executive VP of Digital for Beasley, explained that his company has made the leap to a new mobile app platform for each of the company’s 63 stations in 15 markets, with a focus on next-generation features—which he admits continue to evolve. The media company began the design phase six years ago, working with jācappps.

Recognizing that more than 70% of its audien
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Top 2017 Radio Advertisers available by Nielsen Based On Total Spend.

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Comcast Xfinity, Mattress Firm, Home Depot and GEICO rank among the top 10 national advertisers at both music radio stations and spoken word outlets for 2017, based on total spend in PPM markets. That’s according to Nielsen’s just released Audio Today Report, based on its top 48 radio metros that are measured by Portable People Meters.

Nielsen separately broke down the top advertisers for music-based and news/talk stations. For the former, McDonald’s was No. 1, spending $46.1 million in PPM markets. It was followed by Mattress Firm ($41.4 million), Comcast Xfinity ($36.8 million), Home Depot ($34.0 million) and T-Mobile ($32.8 million), rounding out the top 5.

For spoken word radio, Zip-Recruiter was the top spender in the 48 PPM markets for 2017, dedicating $11.1 million over the airwaves. The top 5 there is fleshed out by Comcast Xfinity ($8.6 million), GEICO ($7.7 million), Mattress Firm ($6.8 million) and Accufacts Research ($6.8 million).</p
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Last Push For Radio To Move To Online Public Files.

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The countdown is on for all full-power radio stations to move their public inspection files online. The Federal Communications Commission has ordered all stations to shift to an online file on the FCC’s searchable portal website by March 1. It’s the last wave of stations to make the switch. Television stations began posting their public files online in 2012 and radio stations in the top 50 markets followed in 2016.

For the final group converting over to the FCC’s web portal, the largest headache has been technical. “The single biggest question that we are getting isn’t what do I upload or anything along the traditional lines, it’s I can’t get the system to work—and as a result people can’t get even started in the process and it’s been incredibly frustrating,” said Fletcher Heald & Hildreth attorney Scott Flick on a recent webinar hosted by several state broadcast associations. It’s a good reason for stations not to put off the process until the last minute.
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Action stations as sudden radio station resignations and reshuffles change the airwaves

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After 22 years at Metro FM, star talent Glen Lewis left the station to join the revolutionary digital pioneer, Touch HD. Prior to that its founder, Tbo Touch, left the SABC’s powerhouse commercial station, openly threatening to poach its top presenters. Then Unathi Msengana upped and went a few days after Lewis – to Touch..
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Traffic a major driver in powering drive time radio

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The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect longer listening times and a listening curve that no longer has sharp peaks that stand out during the drive time periods. But this does not mean that drive time radio is any less important. MICHAEL..
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Motel 6 Again Shines Brightest At Radio Mercury Awards.

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“We’ll leave the light on for you.” That iconic slogan shone brightly at the 26th annual Radio Mercury Awards, with The Richards Group winning the $50,000 Best of Show award for their Motel 6 Campaign. The 15 victors were announced at the awards presentation at Stage 48 in New York Thursday evening. “The Motel 6..
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