It’s no secret that a wild, wondrous array of smart devices, voice-activated speakers and mobile apps are unlocking newfound potential to connect with radio audiences, while potentially plumping stations’ bottom lines. The challenge now for broadcasters is trying to keep up with these rapidly evolving platforms, even when that sometimes means starting from scratch—again.
At the Wednesday NAB Show session, “Maximizing Smart Devices and Mobile Apps for Radio,” executives from Beasley Media Group and Hubbard Radio shared their efforts to stay ahead of the curve.
Steve Meyers, Executive VP of Digital for Beasley, explained that his company has made the leap to a new mobile app platform for each of the company’s 63 stations in 15 markets, with a focus on next-generation features—which he admits continue to evolve. The media company began the design phase six years ago, working with jācappps.
Recognizing that more than 70% of its audien
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